Session Outline
In today’s rapidly evolving business environment, companies increasingly recognize data as one of their most valuable assets. This is especially critical in the era of AI, where data drives strategic decision-making. Yet, many organizations fall into the trap of crafting data strategies that focus on data in isolation, failing to align with broader business goals. In their effort to accommodate everyone, they often neglect prioritization, leading to inefficiencies and dissatisfaction, particularly among non-data stakeholders. This presentation offers real-world lessons and practical insights to help businesses create data strategies that are not only more effective but also tightly aligned with their true business needs—whether it’s a first attempt or a strategic refinement.
Key Takeaways
- Data-Driven, Not Business-Driven. Avoiding the Trap of a “Metal-Only” Strategy. When the strategy is rigid and solely focused on data without business alignment.
- Ericsson’s Marketing and Corporate Relations Unit’s data strategy journey. How to add “living tissue” over time.
- Actionable Tips for cultural alignment. The catch 22 about culture and breakfast: why change management is important?
- AI and the future of data strategy: How to combine AI automation with human creativity and business insight.
