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Around 40% of organizations investing significantly in AI didn’t report business gains and 70% of all AI initiatives show little or no returns. Return on Investment (ROI) on data and AI is not accidental, it is intentional. In this talk, we will discuss the importance of having a monetization strategy for realizing benefits and generating financial returns from digital initiatives. We will analyse the common challenges and complexities posed by data and AI for monetization and discuss the steps that can be taken to overcome them.