Hyperight

Data quality is the shit – Mats Adamczak, Paf

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Shows how to get control of the marketing data and campaigns from even organic channels and get new types of dashboards that show acquisition and operational customer values and CpA at daily level. The importance of having a quick page partly for customer satisfaction, but also for analytical reasons.

Key Takeaways

  • Data quality!
  • Machine learning can be “shit in, shit hit the fan”
  • Customer journey, all the way from suspect -> prospect-> to customer value and the cost for that

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