Data Driven Design in Digital Media Services – Iiris Lahti, Sanoma Media Finland


Introducing the learnings and best practices of how to utilize data and machine learning in designing digital media services, content, marketing and better customer experiences. Concrete examples from designing Finland’s biggest media products such as Helsingin Sanomat digital news service and Ruutu video service.

Key Takeaways

  • Data driven design = Collaboration in multitalent teams
  • Data is not enough. It is most powerful when user together with service design methods and consumer research.
  • Data driven design possibilities are growing with AI
  • The same design thinking and lean service creation practices can also be used to design data products

Add comment

Highlight option

Turn on the "highlight" option for any widget, to get an alternative styling like this. You can change the colors for highlighted widgets in the theme options. See more examples below.


Instagram has returned empty data. Please authorize your Instagram account in the plugin settings .

Ivana Kotorchevikj

Categories count color


Small ads


  • It never ends
  • stand still screening-smoking girl
  • Maria d'Odessa performs her art of make-up
  • Afro-deko-mono
  • Maria d'Odessa, touching
  • Maria d'Odessa au bâton de rouge-baiser
  • Maria d'Odessa & the red lipstick
  • Maria d'Odessa, soulful.
  • Peanuts

Social Widget

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources.