Customer centricity is a strategy that considers your business from the point of view of individual customers. Applying this mindset allows you to solve problems like calculating customer lifetime value or providing a personalised experience, and allows you to make real strategic impact in your organisation.
KEY TAKEAWAYS
- Getting your data strategy right to enable a customer centric view
- Data science techniques to understand the implicit signals that your customers are giving you, and using those signals to provide a personalised experience
- Measuring customer lifetime value from the customer’s point of view
➡ View/Download the PDF presentation file at https://datainnovationsummit.com/wp-content/uploads/2019/04/M2_11.15_Ewan_Nicolson_Skyscanner.pdf
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