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Creating a Market-leading data-setup in just 6 months – Marie Lykke Lützhøft, Bonnier Publications

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Bonnier Publications boosted subscription sales, inspired employees, and launched its multi-format business model with a market-leading data setup and a customer prediction model on in six months.

Key Takeaways

  • If you want a data strategy that can deliver commercial results you need to work with concrete use cases.
  • In the digital reality, nobody can predict 3 years ahead. Focus on the short term, and make sure to deliver on that.
  • A data strategy must be driven internally by the commercial department – not the tech or digital department

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