Combining On-line and Off-line Data for Improved ROI – Interview with Toni Jarimo, Kesko

#HyperightDataTalks – Interview with Toni Jarimo, Kesko

After his presentation at Data Innovation Summit 2017 in Stockholm, Sweden, Toni Jarimo, Director, Marketing and Web Analytics at Kesko, shares his opinion and thoughts on how to improve Return on Marketing Investment in Retail through innovatively combining our on-line and off-line data.

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