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Business analytics playbook for fast growth companies – Melisa Kleen, Blinkist

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Melisa leads the business intelligence and data science efforts at Blinkist. In this session, she will talk about her experience building the analytics team from scratch while strengthening the data culture, launching self-service BI, and releasing the first recommendation engine—all in just two years.

Key Takeaways

  • The four pillars of successful analytics: empowering your team, right prioritisation, a clear vision and trust in your organisation
  • The biggest challenges you will face when building a data-driven organisation (and how to tackle them)
  • The importance of mindful leadership and continuous improvement in driving a data culture

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