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Boosting subscription rates and audience engagement with behavioral data – Andreas Wöhrl, Mittelbayerische Zeitung

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Session Outline

As a leading local news provider transitioning focus to digital channels, Mittelbayerische Zeitung needed to develop a better understanding of their audience. Held back by packaged analytics platforms, their one-man data team, Andreas Wöhrl, lacked the behavioural data to answer questions coming from editorial and product. Without high-quality, event-level behavioural data delivered in real time, Andreas couldn’t effectively optimize the performance of the newspaper’s digital channels to drive revenue. Learn how Mittelbayerische Zeitung was able to capture the behavioral data they needed to power multiple use cases, including: editorial analytics, a content recommendation engine, and ad personalization by integrating Snowplow BDP into their data stack. Using rich, granular behavioral data captured, validated and delivered by Snowplow, Mittelbayerische Zeitung was able to double its number of paid subscribers whilst increasing reader engagement.

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