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Beyond Dashboards: Build Data Marketplace to Power AI-Driven Decisions – Mahmoud Yassin, Booking.com

Session Outline

What if finding and using data across your organization was as seamless as browsing your favorite website? In this session, we explore the concept of a Data Marketplace—a one-stop shop where teams can easily discover, access, and act on data. We’ll dive into how layering analytics capabilities on top of all your company’s Data, Process, Organization, and Technology (DPOT) assets accelerates adoption and unlocks real business value. Whether you’re just starting out or scaling your data ambitions, this talk will equip you with the mindset, methods, and momentum to make data truly work for everyone.

Key Takeaways

  • Why a Data Marketplace? Understand the business case for centralizing access to data and analytics.
  • The DPOT Framework: Learn how aligning Data, Process, Organization, and Technology drives sustainable adoption.
  • Enabling Self-Service: See how a marketplace approach empowers teams while maintaining governance.
  • From Insight to Impact: Discover how analytics and AI layers help translate raw data into real decisions.
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