Become a Better Buyer — Things to think of when leveraging text analytics services – Fredrik Olsson, Gavagai

Session Outline

In this presentation, I will talk about data readiness assessment and behavioral testing as means to make the most of third-party text analytics/NLP services. Data readiness assessment helps with understanding what data you send off for analysis: its characteristics, shortcomings and opportunities. In short, data readiness assessment will help you manage the expectations of stakeholders before you have engaged the service. Behavioral testing of text analytics services will help you keep tabs on service performance, both as a one-off, and via continuous testing to identify the impact of any changes (silently) made to the service.