Hyperight

Applying AI to Business Problems at LeoVegas – Johan Bjurgert, Leo Vegas

This session focuses on how typical business problems in e-commerce are solved at LeoVegas. We explore how applying artificial intelligence yields powerful solutions to customer acquisition, customer interactions as well as problems specific to i-gaming.

Key Takeaways

  • A robust tech stack enables analysis and is vital for successful business
  • It is important to keep learning – measure performance, identify problems and discover opportunities
  • It is important to have the right data while also understanding that data can be biased and incomplete

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