Amer Sports – Data Feels The Pulse Of Demand – Olli Lindroos

Amer Sports needed a way to predict the demand and sales of their products in global markets. They didn’t want to manufacture too much or too little, but just right amount to keep the sales going. They needed predictivity – they needed data.


  • Using traditional data in an innovative way can provide stunning results
  • With the help of data, it is possible to scale the traditional business environment following from thousands of customers to millions of customers
  • Drive technical development & organizational change business case first
  • Results speaks for itself – less need to sell

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