Advanced Customer Development Framework for Financial Services (and others). – Jeroen van Zeeland, Storebrand


Being an early adopter of ML in Customer Development has brought a lot of insights and learnings. Building on these insights we have now a better way of understanding our customers, our business and how we can make them work seamlessly together.

Key Takeaways

  • Customer Objectives and personalization needs to be met with the business needs.
  • “One-size fits all” fits no-one. 
  • Breaking up the problem yields better conversations and quicker development.

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