AB Testing At Pinterest: Building A Culture Of Experimentation – Andrea Burbank

Successfully running experiments required more than just a working experiment framework. I talk about how Pinterest went from merely having the ability to run experiments to developing dozens of individuals advocating for experimentation and for AB testing best practices.


  • You need to sell others on the reasons to run AB tests
  • Use checklists to avoid common mistakes in experimentation
  • Automate tools to make doing the right thing easy and the wrong thing hard

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