Hyperight

How DPG Media Leveraged Snowplow’s Customer Data Infrastructure to Enhance Analytics – Karine Caimo, DPG Media & Hannah MacGregor, Snowplow

Session Outline

Organizations relying on Google Analytics often face limitation—data delays, black-box insights, and a lack of flexibility. DPG Media made the strategic decision to break free, adopting a real-time, high-quality behavioral data stack that puts them in full control. This session will explore why they moved on, the challenges they overcame, and how their new approach delivers richer insights, better customer experiences, and long-term scalability. Whether you’re rethinking your analytics strategy or looking to future-proof your data stack, this session will provide valuable takeaways for businesses of all sizes.

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