About

YipitData is a market research firm that analyzes alternative data to support investment and business decisions across various sectors. The company provides insights into consumer behavior, market trends, and product category performance by analyzing data points daily. YipitData’s services are aimed at institutional investors and corporations looking to make informed decisions based on market measurements. YipitData was formerly known as Yipit. It was founded in 2013 and is based in New York, New York.