PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences. The company's location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more. The company also provides Place Visit Rate (PVR), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey. On January 19th, 2022, PlaceIQ was acquired by Precisely. Terms of the transaction were not disclosed.