mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business. mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through a unique approach to mobile data management, mParticle empowers clients to collect, organize and synchronize data, from mobile web and apps.