This week, we are spotlighting Olof Granberg, AI Strategist and a seasoned professional in the data and AI space. Olof leads an AI development team while also driving data strategy and AI advisory initiatives. He thrives on the fact that every day is different, operating under a core philosophy that AI without the right data will just give you the average of everything.
With over 20 years of experience, Olof’s journey has evolved from focusing on pure technology to understanding the deep connection between business, people, and data. Today, his focus is on building reliable, autonomous agentic solutions that move past simply answering questions to actually doing the work.
We caught up with Olof to get his insights on his work, the future of AI in the Nordic region, and the tools he can’t live without.
Hyperight.com: What’s the best way to describe your job to someone outside tech?
Olof Granberg: I work with helping people in companies make better decisions and automating a lot of their daily grind by making sure they have the right data or the right insights at the right time.
Hyperight.com: What originally sparked your interest in AI/data, and what keeps you inspired today?
Olof Granberg: When I first started working with data 20+ years ago it was the technology together with understanding the data. What has kept me there is the deep connection between business, people and data and that is where things get done.
Plus it is an ever evolving area where new tools and ideas keep popping up. Never a dull moment.
Hyperight.com: What is one challenge you’re trying to solve, and why does it matter?
Olof Granberg: Two things, actually – and they’re connected.
One is building agentic solutions that can handle real business processes on their own. With the right level of autonomy, real understanding of the data, and full observability into what’s happening and why. That’s where actual business value lives. Not AI that answers questions – AI that does the work. Reliably and transparently.
The other is helping organizations figure out what to build in the first place. That’s why a few of us are building a tool for organizations to capture, score, prioritize their initiatives based on value and ease. And afterwards measure ROI, because AI without ROI is just cost.
Hyperight.com: A tool you can’t live without (tech or not)?
Olof Granberg: IDE with AI agent. Currently using Claude Code and Cursor.
In the kitchen, it is for sure a good knife and a cutting board.
Hyperight.com: What trend in data or AI do you think will shape the Nordic region the most?
Olof Granberg: In the Nordic we are very good at using technology to solve problems. We may not always stand out as the ones making foundational technology, but we are very good at using that technology to solve problems for our customers.
My bet is that the trend that will shape the Nordic region the most is that I think we will be very good at building Agentic AI that actually works. With a lot of value in focus and a slight paranoia, we will make stuff work.
Hyperight.com: What’s one piece of advice you’d give to others entering the data and AI field?
Olof Granberg: Anyone working in the data & AI field needs to understand the whole end-to-end. So, I would deeply recommend being very curious. If something is not really working, try to understand why that is so. Ask questions about the business, how does the process work? what questions do they need answered? What are their pain points?
And last but not least: Make stuff work. Simple things work, simplify relentlessly.
