In Episode 182 of the AIAW Podcast, we’re joined by Berner Setterwall, Co-Founder & CTO, and Tom Ström, Co-Founder of Cogny, to explore how agentic AI is transforming marketing orchestration. Moving beyond chatbots and automation tools, we dive into a new paradigm where AI agents don’t just assist, but they execute, coordinate, and manage complex workflows across the marketing stack. We unpack the shift from traditional marketing automation to multi-agent systems, the rise of Generative Engine Optimization (GEO), and how emerging standards like Model Context Protocol (MCP) could enable AI to move from conversation to real action. From autonomous marketing teams to the evolving relationship between marketers and engineers, this episode explores what it takes to build scalable, AI-driven growth systems and what human creativity and culture will look like in a world increasingly powered by intelligent agents.
