Session Outline
In this session at the Data Innovation Summit 2024, we have Federico Raimondi Cominesi, Senior Data Scientist at Ferrero! In recent years, Ferrero has made substantial investments in a multitude of initiatives, with one of the most significant focal points being our commitment to enhancing Media Measurements. At the forefront of this endeavor stands Marketing Mix Modeling (MMM). A concept that the company proudly champions within their team. Their role entails spearheading this program, overseeing its scalability and standardization, all with the goal of delivering insights that seamlessly translate into well-informed and impactful business decisions.
Key Takeaways
- Data-Driven transformation in a leading FMCG company
- Basics of MMM and why it is crucial for your company
- Scale your MMM program
- Lessons learnt
