The Secret Weapon Of Digital Advertisers - Saulius Valatka

Digital advertising is becoming increasingly more data driven each year, unsurprisingly data is the new king in Adform as well. In order to make teams of data scientists and business analysts efficient it is very important to have a robust data pipeline which is not only fast, easy to access but also as close to real time as possible. This session will shed some light on what data and how much of it we collect in Adform, how do make use of it and what challanges we have to face on the daily.

Key Points:

  • What does it take to build a modern data pipeline?
  • How do you make it convenient to use for data scientists?
  • Are there a single perfect technology for all of this?

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