Customer Centric Data Science - Ewan Nicolson, Skyscanner

Customer centricity is a strategy that considers your business from the point of view of individual customers. Applying this mindset allows you to solve problems like calculating customer lifetime value or providing a personalised experience, and allows you to make real strategic impact in your organisation.

KEY TAKEAWAYS

  • Getting your data strategy right to enable a customer centric view
  • Data science techniques to understand the implicit signals that your customers are giving you, and using those signals to provide a personalised experience
  • Measuring customer lifetime value from the customer’s point of view

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