Hyperight

How Sinch is creating a data strategy to support organisational growth – Jennie Falk, Sinch

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Session Outline

Hear Jennie Falk at Sinch, a global leader in cloud communications for mobile customer engagement, talk about their data and analytics journey. Aligning a fast-growing company, with several acquisitions per year, under one data platform and BI tool comes with many challenges. Jennie outlines how Sinch tackles these challenges and their road to having one source of truth and being able to support all parts of the organisation with data insights and analytics.

Key Takeaways

  • How do we ensure sufficient data quality during growth and acquisitions?
  • How do we identify relevant KPIs and align the organisation around them?
  • How are we creating a data culture and strategy in a constantly growing organisation with changing needs?

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