Data monetization and related data value chain requires both data products and services – Jarkko Moilanen, PhD, Data Product Business

June 7, 2022

1 min read

Session Outline

Modern data value chain and related data products offering has to be topped with data as a service approach to create fullstack portfolios. Data is primarily productized to maximize internal reuse speed and partner ecosystem value. Data is servitized to maximize data monetization opportunities and revenue without jeopardizing its alpha.

Key Takeaways

Data economy is servitized just like any other business
Productize data for shorter time to market timespan
Customer drives the value in data servitization

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Data monetization and related data value chain requires both data products and services – Jarkko Moilanen, PhD, Data Product Business

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Data monetization and related data value chain requires both data products and services – Jarkko Moilanen, PhD, Data Product Business

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